Asmongold and the other people who helped him start One True King (OTK) are at it again. This time, they’re starting a new company to help content creators make the most of their brand.
The CEO of the company, which is called Mythic Talent, is William Lucas, who recently became a director of sales for the OTK team. Mythic Talent wants to offer full-service talent management to online content creators like Asmongold and Mizkif. They already have 20 content creators on board, including Asmongold and Mizkif.
As the agency’s advisors, OTK co-founders Tips Out and Asmongold will help guide the agency’s growth and direction. Mythic Talent is ready to make a big difference in the industry because it already works with a long list of game publishers and brands.
Asmongold and OTK Launch New Talent Agency to Help Content Creators Succeed
This is just one of many business moves that OTK has made in recent years. Last year, they started a business called Starforge Systems to sell pre-built PCs. They own the business. And with 10 active members, seven of whom own a piece of the content-making group, it’s clear that OTK is on the rise.

But what’s so exciting about this new move? One reason is that it shows that OTK wants to help content creators do well. With so many platforms and ways to create content, it can be difficult to navigate the industry and build a brand.
Mythic Talent wants to make this process easier by offering a full set of services, such as talent management, brand development, and partnerships.
But the services aren’t the only exciting part. It’s because Asmongold and his team are responsible for it. Asmongold has more than 2 million followers, which makes him one of the most popular people on Twitch.
He has built his brand from scratch, so he knows what it takes to be successful in the business. With Asmongold and his team at the helm, Mythic Talent is set to be a game-changer for content creators everywhere.
So, what is OTK going to do next? With so many already-successful projects under their belts, nobody knows. But one thing is certain: Asmongold and his team aren’t going anywhere.
OTK is a strong group, whether they are starting new businesses, growing their brand, or just making sure their fans are happy. And with Mythic Talent in the lead, this group of content creators-turned-business moguls can go as far as they want.
What do you think about streamers diversifying into other avenues? Has anyone else done something similar recently that caught your eye? Let me know in the comments section below!
